VitaliTea

VitaliTea is a conceptual brand identity focused on redefining how electrolyte hydration looks and tastes. The concept was created by​​​​​​​ someone living with POTS (Postural Orthostatic Tachycardia Syndrome), who got tired of the same limited electrolyte options and wanted something more. VitaliTea focuses on teas infused with essential electrolytes - sodium, potassium, and magnesium - and sweetened to improve absorption all while offering the comforting and familiar flavors of classic iced tea.